Robbie Wright

Vice President, Digital & Innovation | Digital & Innovation

Robbie Wright assumed the role of Vice President of Digital & Innovation in January of 2014. His primary responsibilities include managing the digital platform and online experience for new and existing customers for the DER line of business, as well as the innovation project pipeline for new initiatives.

Robbie has 15 years’ experience in the digital space. Prior to joining Direct Energy, he was a co-founder of Bounce Energy and served as its CEO for five years, prior to Bounce’sacquisition by DE. Prior to Bounce, Robbie was SVP of Customer Experience at WhiteFence, a Houston-based ecommerce start-up in the B2C space. Robbie was an early-stage employee at WhiteFence and worked for over seven years in various capacities before leaving to found Bounce.

Robbie holds a BBA in Finance from the University of Texas at Austin. He lives in Houston with his wife Katherine, and four children – two sons and two daughters.

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